If you’ve read my previous blog post about my personal handset history, you will have noticed that I have owned quite a few Nokia mobile phones in the past. You may also notice that the last one was from 2006. Not that it’s been a purely conscious decision to avoid Nokia for the past years, rather my current employer has been biased towards HTC and Windows Mobile (lately they’ve also given up on WM6, but that’s another story). My first mobile device that I paid with my own hard earned cash since the 2005 purchase of Nokia 6670 w/ Symbian S60 was a Samsung Galaxy Spica with Google’s Android OS. Did I consider buying a Nokia? Quite honestly, no, and I don’t think I would in the near future, as I’ve grown to be more and more pessimistic about the chances of the Finnish mobile giant being able to reclaim the leader position it once had.
Back when mobile phones were all about hardware, radio technology, silicon chips and plastic casing design, Nokia kicked everyone’s ass and it was a proud time to be a Finn (also a Nokia employee for a while). That time period was around one decade ago. I guess you could compare it to the 80’s when personal computers were still a messy playground with tens of competing manufacturers pushing their hardware+software packages to consumers, and Commodore building a comfortable lead with their C64 killer product. We all know where Commodore is today, or more specifically, most of us have absolutely no idea of where they are. Since those early days we’ve moved on quite a bit and everyone’s using either Windows or Linux on very generic hardware (apart from the crowd who choose to pay for the Apple/OSX device lock-in). That, in my opinion, is where we have been moving towards im the mobile phone markets ever since 2007 and the release of the iPhone. Nowadays we carry just big screens with us, either with or without a slider qwerty keyboard, and that’s pretty much how exciting the hardware part gets. Take a look at the HTC product catalog if you don’t believe me.
How is Nokia doing in this brave new mobile world? Not too well. Sure, they’ve got as many devices on their product catalog as ever and they completely own the non-smartphone market in developing countries. But do they really live up to the promises of their product marketing department or, more importantly, the expectations of their most loyal customers, their advocates? Well, you be the judge. Here’s one example of how a N97 customer felt after his purchase: Continued…